Hi, I'm Mark Geoffrey A. Batocabe
GoHighLevel (GHL) Specialist and Full-Stack Developer who builds complete client-acquisition systems, not just chat automations. Independently designed, built, and documented end-to-end GHL systems (CRM pipelines, conditional automations, Conversation AI agents, and funnels) while leveraging a software engineering background (MERN stack, C#/.NET, RESTful APIs, JWT/RBAC) to troubleshoot and customize integrations.
Mark Geoffrey A. Batocabe
GHL Specialist • Full-Stack Developer
About Mark Geoffrey
GoHighLevel Automation Specialist & Full-Stack Developer (MERN / .NET). BSIT Graduate (2022–2026) with specialized expertise in building complete client-acquisition systems.
Education & Degree
BS in Information Technology
City College of Lucena (2022–2026)
Full-Stack Engineering
MERN Stack & C# / .NET
React, Next.js, Node, Express, ASP.NET Core
Automation Systems
End-to-End GHL Delivery
Funnels, Pipelines, AI Bots & Make.com
GoHighLevel Architecture & CRM
Designing end-to-end sub-accounts, custom fields/tags, opportunity pipelines, calendars with buffer/multi-staff logic, and high-converting funnels.
Conditional Workflow Automations
Building multi-step conditional workflows with branching if/else paths, instant lead follow-ups, appointment reminders, and reputation management sequences.
Full-Stack Software Engineering
Hands-on full-stack development with MERN stack and C#/.NET, building secure RESTful APIs, JWT authentication, and role-based access control (RBAC).
Integrations, Data & AI Tooling
Connecting Make.com, Stripe, Twilio, Mailgun, and Looker Studio dashboards, paired with prompt design & script refinement using ChatGPT & Claude.
Technical Skills & Tech Stack
Core skills spanning GoHighLevel architecture, multi-tool integrations, MERN & .NET full-stack development, database engineering, and AI tooling.
GoHighLevel Architecture & Sub-Accounts
Sub-account provisioning & branding, custom fields/values, pipeline & opportunity architecture, forms, and survey logic.
GHL Workflows & Conditional Logic
Multi-branch if/else routing, lead nurture sequences, appointment reminders, no-show recovery, and review requests.
Calendars, Scheduling & Zoom
Buffer times, round-robin & multi-staff scheduling, calendar link triggers, and Zoom integration.
Funnels, Landing Pages & Snapshots
Mobile-responsive landing pages, multi-page funnels, snapshot exports, and agency/SaaS white-label concepts.
Conversation AI & AI Receptionist
Configuring GHL Conversation AI bots for automated FAQ answering, qualifying leads, and booking appointments.
JavaScript (ES6+) & TypeScript
Modern JavaScript features, TypeScript strict typing, asynchronous programming, and clean modular code architecture.
React.js & Next.js (App Router)
Component architecture, state management, Next.js App Router, SSR/SSG rendering, and responsive UI with Tailwind CSS.
Node.js & Express.js (RESTful APIs)
Building secure backend RESTful APIs, request handling, middleware pipelines, and webhook receiver endpoints.
C# (.NET / ASP.NET Core)
Object-oriented software development with C#, ASP.NET Core backend endpoints, and data access layers.
JWT Authentication & RBAC Security
Securing web applications with JSON Web Tokens (JWT), hashed password auth, and role-based access control (RBAC).
Make.com Cross-Platform Scenarios
Building automated multi-app scenarios connecting GoHighLevel, Notion, Google Drive, and webhook payloads.
Stripe Payment Integrations
Configuring Stripe payment links, deposit collection, checkout webhooks, and invoice automation in GHL/custom portals.
Twilio SMS & Mailgun Email Delivery
Configuring telephony and transactional email delivery, DNS SPF/DKIM authentication, and A2P messaging compliance.
Looker Studio Reporting Dashboards
Connecting data sources into interactive Looker Studio dashboards for pipeline and conversion visualization.
MongoDB (NoSQL Document DB)
Schema modeling, indexing, aggregation queries, and sub-second data retrieval for web applications.
PostgreSQL & MS SQL Server (T-SQL)
Relational data modeling, foreign keys, complex queries, views, and structured enterprise schemas.
Python (Pandas, NumPy, Matplotlib)
End-to-end data cleaning pipelines, exploratory data analysis (EDA), and data visualizations.
Power BI & Predictive Modeling
Interactive analytics dashboards, statistical trend analysis, and regression/classification predictive models.
AI Tooling (ChatGPT & Claude)
Prompt design, drafting and refining FAQ/booking scripts, stress-testing edge cases, and code generation assistance.
Git, GitHub & Version Control
Version control, repository management, pull requests, branching workflows, and documentation.
What does your project or role require?
Select your required stack to see how Mark's capabilities align with your goals:
Portfolio Highlights
Independently built, tested, and documented GoHighLevel portfolio systems alongside full-stack engineering and data analytics projects.
BrightSmile Dental Clinic
End-to-end dental clinic CRM and automation system, independently designed, built, and documented solo.
Key Highlights & Scope
- Architected a 7-stage sales pipeline, custom fields, and a 5-page responsive website/funnel driving form submissions directly into the CRM.
- Built native GHL automations for lead nurture, appointment reminders, no-show recovery, birthday/recall campaigns, and review-request → reputation management sequence.
- Trained an AI receptionist in GHL Conversation AI, using ChatGPT to draft FAQ/booking scripts and Claude to refine them and stress-test edge-case patient questions.
Nolan & Co. Realty
Free-tools-only GoHighLevel system for capturing and converting real estate buyer & seller leads.
Key Highlights & Scope
- Branded a dedicated sub-account and built a 6-stage pipeline, mobile-responsive landing page, and a lead capture form mapped directly into custom CRM fields.
- Designed an instant-response workflow (email + SMS/fallback) and a 5-day nurture sequence with conditional exit logic tied to booking activity.
- Built and linked a booking calendar that automatically advances pipeline stage and triggers agent notifications on appointment booked.
Ferrow Air & Heat (HVAC)
Moderate-complexity conditional automation system with emergency vs. standard service routing for HVAC businesses.
Key Highlights & Scope
- Built a 10-stage pipeline and a service-request form with a qualification workflow that branches leads into Emergency / Standard / Out-of-Area paths.
- Engineered a 6-workflow automation system (intake, qualification, booking, reminder/state management, no-show recovery, review & reactivation), with reminder logic handling booked/no-show/completed states correctly.
- Documented full system architecture, CRM design with reasoning, and automation logic (trigger/conditions/actions/branches) for every workflow as part of a formal Documentation Plan.
Full-Stack EMR System with AI Integration
Electronic Medical Record system streamlining clinic workflows with an integrated AI-powered Ishihara color vision diagnostic test.
Key Highlights & Scope
- Architected a MERN-stack Electronic Medical Record system streamlining patient management and appointment scheduling for a specialized clinic.
- Engineered an AI-powered Ishihara color vision test, automating preliminary screening and improving diagnostic consistency.
- Implemented RBAC and JWT-based authentication to protect sensitive patient health records.
Data Analytics & Predictive Modeling
End-to-end Python data pipelines, exploratory data analysis, and predictive trend modeling on public datasets.
Key Highlights & Scope
- Executed end-to-end Python data pipelines — cleaning, structuring, and analyzing 3+ real-world datasets (Chicago Crime, UK Road Accidents).
- Synthesized insights using Matplotlib and Power BI to identify trends relevant to public safety and resource allocation.
- Applied regression and classification modeling to forecast trends, achieving measurable accuracy in preliminary tests.
Service Offerings & Solutions
From comprehensive GoHighLevel architecture and bespoke funnel coding to custom full-stack software development, explore the high-impact solutions Mark delivers.
Complete GoHighLevel Setup & CRM Architecture
Turnkey setup for agencies and business owners. Complete sub-account provisioning, custom fields, pipeline stages, calendar routing, and domain authentication.
Advanced Multi-Branch Workflow Automations
Sophisticated automated sequences replacing manual staff hours. 2-way SMS conversations, conditional if/else routing, lead scoring, and automated task assignments.
High-Converting Funnels & Custom In-Funnel Code
Visually stunning, mobile-responsive funnels engineered in GHL with bespoke JavaScript/CSS to overcome native builder limits and maximize conversion rates.
Custom Full-Stack Web Apps & Client Portals
Custom React / Next.js web applications, client dashboards, and specialized software that seamlessly communicate with GoHighLevel via API v2.
API, Webhook & Custom Middleware Engineering
Bridging GoHighLevel with your entire tech stack: Stripe, Shopify, AI LLMs, custom internal databases, Zapier, and Make scenarios with guaranteed reliability.
SaaS Snapshot Creation & Agency Whitelabeling
Turnkey, niche-specific snapshots designed for digital marketing agencies looking to onboard 10s or 100s of sub-accounts effortlessly in SaaS mode.
Select your deliverables to estimate timeline & scope
Get an instant breakdown of project duration and budget expectation for your GoHighLevel or Full-Stack project:
Experience & Education
Professional internship experience, documented GoHighLevel systems development, and BS in Information Technology (2022–2026).
Web Developer and Clerical Intern
Engineered and deployed a centralized HR database web application to digitize faculty management and automate license compliance tracking.
GoHighLevel Automation Specialist & Full-Stack Builder
Designing, building, and documenting end-to-end client-acquisition systems, multi-step conditional workflows, and full-stack software applications.
Bachelor of Science in Information Technology (BSIT)
Specialization in Web and Mobile Application Development. Comprehensive coursework in software engineering, database systems, and data analytics.
Get in Touch with Mark Geoffrey
Reach out directly for GoHighLevel system builds, custom workflows, API integrations, and full-stack software development.
Email Inquiries
Send project scopes, GHL requirements, consultation requests, or role opportunities directly to Mark's inbox.
Direct Phone & Mobile
Available for urgent project discussions, phone calls, SMS coordination, and remote workflow inquiries.